WhatsApp automation that respects Meta’s rules

WhatsApp is the most personal channel a business can use, which is exactly why Meta protects it carefully. Automation on the WhatsApp Business Platform works well — as long as you follow a few clear rules.

Rule 1: Get opt-in first

You may only message people who have agreed to hear from your business on WhatsApp. Collect that consent clearly — on a form, at checkout, or in conversation — and keep a record of it. Flazyn stores opt-in status on every contact so your team always knows who can be messaged.

Rule 2: Respect the 24-hour window

When a customer messages you, a customer service window opens. Inside it you can reply freely. Outside it, you can only start a conversation with a pre-approved message template. Flazyn shows the window on every conversation and switches to templates when it closes.

Rule 3: Use approved templates

Templates are reviewed by Meta before you can use them. Keep them useful and specific, avoid anything that reads like spam, and always make it easy for people to opt out.

• Only message contacts who opted in.
• Reply freely inside the 24-hour window.
• Use approved templates to start conversations outside it.
• Honour opt-out requests immediately.

Follow these and WhatsApp becomes your most responsive channel. We are building Flazyn so the right way is also the easy way.